Sunday, November 27, 2016

What's This All About?


We are more than halfway through this interview and I thought it'd be good to recap what this blog is about as well as the purpose of it and what I've learned so far.

A Roadmap of Where We've Been & Where We're Going:
-Introduction 
-Coffee
-Health Foods
-Spending on Clothes
-Food & Football 
-Community
-Fishing to Spend 
-Biking & Bucks
-What's this all about? <--You Are Here!
-Hobbies
-Driving Sales
-King Sized Spending
-Shiny & Spendy
-The End

In the beginning we saw a pattern on spending in community; from Lauryn's coffee with friends to Lucky buying meals as a friendship ritual, to Hanna spending on CRU events. We also began to see through Riley's spending on fishing and Clayton's biking habits were spending on hobbies, a change as to what we had seen before. The last couple of interviews will include one more hobby and then three more interviews that all involve big, seemingly "adult" purchases like cars, mattresses, and engagement rings. 

I chose this order of things because it shows the different needs that we may have and how college students choose to satisfy them. As I think through these, I wonder if this reflects Maslow's Hierarchy of Needs, something we learn about early on in business school. 
When thinking through which needs are satisfied, each of the interviews meet a certain level. Coffee, Food & Football, and Community all fall under the social needs: a feeling of belonging. The Health Foods, Fishing to Spend, and Biking all fall under esteem needs: the need for self achievement and accomplishment. Now I am intrigued to see what the final few end up falling under? As more "adult purchases," where will these fall under the more essential needs such as safety needs and physiological needs? I'm intrigued to find out. 

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